Birthdays is a 30-second social video created to raise awareness about the dangers of smoking, with a focus on the risks of menthol cigarettes. Produced for the Georgia Cancer Center in Augusta, GA, the project challenged me to communicate a serious public health message within a short, engaging format. I led the project through all stages of production—developing the concept, scripting, directing on set, handling set design, and editing the final video for distribution. The video was recognized with a Silver Telly Award in the Social Video category, placing it among the top 10% of entries and honoring it as one of the year's best non-broadcast productions.